New Short Shot: The Secrets of Retail District Revitalization

I’m delighted to announce that the first in a new series I am calling Short Shots is on the street and available for you!  This brief, illustrated publication(this one is about 30 pages) functions like a quick, enjoyable, easy-to-read exploration of a topic, with pages that you can easily remove and share independent from the rest of it – for example, if you need to make a quick argument to a mayor or council member about how to do something. It’s more detailed than a blog post, but a much faster read than a book.  And easy on the wallet as well!

A Short Shot is a term used in manufacturing.  When you make a bottle or other container out of plastic or something like that you typically “blow” a small amount of the molten material into a mold.  If you do it right, the materials flattens out in a thin layer against the mold, and you have a container with an air space in the middle.  Of course, if you think about that very hard you can imagine all kinds of things going wrong – material is too thick, too much of it, doesn’t spread out right, etc.  And if you’re running a machine that makes a few thousand of these an hour, you have to make sure it’s right before you push the start button.  So a short shot is basically a test mold, one that you use to quickly and inexpensively see if a new idea is going to work.

I love that image, because I think of these Short Shots as a way for you to quickly and easily explore new ideas, without having to put them on that thick”reading list” of books that you know you should read, but …  Short Shot Business District Revitalization cover

This first one is on The Secrets of Commercial District Revitalization — it explores why some of the big ticket projects we put into our downtowns and other commercial areas didn’t make the difference we hoped for, and it looks at the challenge of making these districts work better from a whole different perspective – the local business owners.  If you’re looking for new solutions to making your commercial districts work better, and if you want to help your small business people become more successful, I think you’ll find this worth the very little effort it requires.

The Secrets of Commercial District Revitalization and all the rest of the Short Shots will be available in all of the places where you get your digital Wise Fool Press publications — Amazon Kindle, Square Market and now Gumroad, which works for those of you outside of the USA who haven’t been able to use the Square Market.  If you need print versions, send me a note at della.rucker@wiseeconomy.com and we’ll make it work.

This Short Shot and most of the upcoming ones are based on talks and trainings that I have done over the years, so if you’re looking for a presentation for an upcoming event, just let me know.

Here’s a sample inside page:

Short Shot Retail revitalization

Flash sale at Lulu: 20% off print versions of The Local Economy Revolution until March 10

Just (and I mean just) got a note from Lulu.com, the provider of print versions of The Local Economy Revolution: What’s Changed and How You Can Helpthat they are having a “Flash Sale” from now through 11:00 PM EDT  Monday, March 10.  Which means that you can get that copy of The Local Economy Revolution for a lot less than you were planning on.

Just type in promotional code SUPER20 when you check out.

As a reminder, you can also buy the book for the Kindle e-reader — either on a Kindle device or a free Kindle e-reader app for phone or tablet or computer.

Have a good weekend!  And read stuff that feeds your head and your heart.