In my post of the videos from the Open Data, Apps and Planning session that I moderated at the American Planning Association national conference last week, I promised that I would post audio of the whole thing for those of you who are particularly gluttons. You’ll find that audio at the end of this post.
But there’s an additional bennie: We had several excellent questions and answers in the second part of the session, and these are not captured in the videos. So if you haven’t watch the videos (or if my mad camera skills made you motion sick…), you might find it useful to listen to the whole thing. If you did, I’d recommend that you advance the audio to the 45:00 mark — you’ll hear some great insights that you won’t get from the videos. And no erratic zooming, either.
Here’s a few of the insights you’ll gain from the audio:
- Planners tend to make a few basic mistakes in setting up public engagement. One of them is that they forget that many people won’t read maps the way the planners intended. Brad Barnett of PlaceMatters made a comment in his opening comments about the need to take a “layered” approach to helping people learn about the issues that planners want them to address played out in several people’s descriptions of using maps in public engagement: if you simply give people a big map and expect them to pull out big themes or trends, chances are many people won’t know how to do that — instead, they’ll go looking for their house. That’s not where we wanted them to start, but that’s where they can find an anchor, a place to explore the map from. No wonder they so often get obsessed over the parcel level – we didn’t help them start anywhere else.
- Frank Hebbert of OpenPlans noted that planners have a “blind spot” when it comes to grasping the power and then game-changing potential of open data, since they already know how to find the information they want. But that’s an over-simplified view of how communities work — and it overlooks what a powerful partner residents can be if they can get to the same information on their terms.
- The tension between controlling participation and data and keeping it open seems to represent an ongoing issue. Michelle Lee of Textizen noted that they think making data available to everyone is so important that they actually give a discount to communities that commit to keeping Textizen data open to everyone. And Frank said that one of the first things they usually have to work through with planners is how open a process they should use. Frank said that the planners usually want controlled access and sign-ins, Frank usually pushes back against that, and the planners and officials usually end up very happy with the amount and quality of feedback they get, even when they don’t exactly know where every comment came from.
- Sometimes people assume that there’s an either-or relationship between online and in-person engagement. Once you’ve listened to these folks, you should realize that it’s not — online engagement is part of the continuum, just another set of tools for getting to the same big objectives. Whether you buy a shirt in a store or on a web site, you still end up with a shirt, right? And even the most diehard techies still go to stores. Similarly, online and in-person engagement are just different ways to enable people to participate.
- Finally, Alicia Roualt of LocalData said that she thinks one of the biggest needs in this space right now is some guidance for people to help them identify which of the dozens of online tools best fits their community’s needs and their work’s objectives. Having tried to get my head around the range and variety of platforms and apps through my white paper, I probably know as well as anyone how important, and how difficult, that is. And I’m continuing to try to figure out how to do that. If you have any bright ideas or want to be part of developing that solution, please let me know.
My deep thanks again to Alicia, Brad, Frank and Michelle for their great insights and willingness to schlep to Atlanta. I’m looking forward to continuing the conversation with these bright minds sometime soon.