Special offer: Webinar on Local Governments and Small Business

I have the great priviledge of teaching a webinar for Lorman Education Services next month on one of my favorite topics. It’s titled,

Leaders or Feeders: What Governments Can Do To Help Grow Small Businesses

I’ll be teaching this live webinar on July 23, 1:00 PM Eastern Daylight Time. And the good folks at Lorman are offering it to you friends of the Wise Economy Workshop at a special (ridiculous, even) 50% discount. So you don’t wanna miss this.

You can read the description and register with that massive discount at

http://www.lorman.com/392921?discount_code=T8587836&p=13389

And here’s the description:

Government officials and elected leaders are facing intense pressure to demonstrate job growth, but conventional big business recruitment efforts involve large budget and staff time commitments – and seldom pay off. Governments are increasingly seeing a need to focus economic development efforts on small business growth, but they soon discover that the same methods cannot be applied – that small businesses have very different needs and expectations. This live webinar will help you get inside the mind of a small business owner and understand their assumptions and challenges. We will then examine methods being used by large and small communities across the country to help support small business growth by providing relatively low-cost types of assistance. These “feeder” types of assistance focus on cultivating a robust, highly interconnected small business environment that can catalyze growth faster than conventional methods. We will also examine effective roles that governments can play in actively changing a community’s small business environment through targeted efforts that make the best use of governments’ strengths and capacities.

Learning Objectives

– You will be able to identify the different worlds of small businesses and governments.

– You will be able to explain care and feeding of small business growth.

– You will be able to discuss communicating and streamlining.

– You will be able to explain using small business incentives wisely.

 

Feel free to share this to your friends, colleagues, random strangers, whoever. Helping local government people work successfully with their community’s small business gets more important – and more difficult – all the time, and I think this webinar will help them make a bigger and more powerful impact on their communities.

Thanks!

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