My interview about online tour platforms for cities and neighborhoods via Downtown Reporter (extra lesson included)

A couple of months ago I did an interview with Downtown Reporter about emerging online tools for guiding people around a city, downtown or neighborhood.  It’s a potentially effective tool – -easy for visitors to access , easy for a large or small organization to get up and running, relatively cheap (especially compared to those thousands of brochures you used to publish and leave sitting in boxes!), and perhaps most importantly, easy to update (the lousiest thing about most print maps or business guides.  Obsolescene usually half a minute after they come out of the box.)

Inexplicably, however, this publication is not online.  Can’t get it.  I can get a PDF of the pages that I took a photo of and posted below, but that’s it.  Not to tell someone else how to run their publication, but that’s just a little, how shall we say… ironic.  Hopefully that will change for Downtown Reporter  soon

Anyways, if you’re interested in seeing what I had to say about three platforms for putting a great tour of your town online, check out the article below.  And if you run a newsletter yourself…It’s not hard to get your publication on the web.  A WordPress platform will do the job easily, and for cheap/free, depending on how hard you try.  And you don’t have to try very hard.  Your good information and hard work go a whole lot farther that way.  *rant completed*


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