A few weeks ago, I was invited to throw my hat in the ring to be considered by the Board of Directors Nominating Committee of the International Economic Development Council, an organization that I’ve been active in for several years. I tend to balk at board invitations more than I used to these days, but given my interest in the evolution and future of economic development, I figured it was worth a shot.
But, given everything that I’ve written about my concerns with how we practice economic development over the past few years, I determined that I needed to go into this as transparently as possible — laying my concerns and interests on the table as directly as I could. The application asked for two essays in response to questions, and I tried to write my responses so that…well, so that they know what they’re getting into with me, I suppose. 🙂 All in favor of truth in advertising.
Below are the two essays I submitted. I’m sharing these with you because (1) I think I ended up with a pretty decent short summary of my take on the issues facing this organization and the economic development profession, (2) I do seriously think it’s important to be clear about my agenda as long as there’s a chance I will end up on this board, (3) if I’m all wet, I’d like someone to let me know. Thanks.
- What is your interest in serving as a director and your anticipated commitment to the Council?
My interest in serving as a director stems from my observations of IEDC’s membership and organization leadership over the past several years. Between collaborations with committee peers, close coordination with staff and general involvement in the economic development industry through consulting and published writing over the last few years, I have come to a few basic conclusions that led me to decide to take on this obligation:
- The economic development profession, similar to other professions that have responsibility for the future of communities, appears to be facing a significant sea change. Due to fundamental shifts in macro and local economic factors, an increasing understanding of the interconnection of factors like education, urban design and effective governance, budget pressures and the transformative effects of new communication technologies, the economic development profession as a whole must figure out how to provide meaningful benefits to communities, given these new factors.
- IEDC is the most visible, most comprehensive and most well-managed organization relating to economic development as a whole. As a result, the needed growth and continued evolution of the economic development profession will need to be led by IEDC.
- Figuring out how to pivot is hard for any organization, particularly one that has a successful history and members and staff who care about their mission. As a result, addressing these challenges will require thoughtful and well-considered evaluation of options.
I think that my best benefits to my fellow Directors would be as follows
- Through my work and writing, I have the opportunity to pay very close attention to emerging issues in entrepreneurship, small business, technology, local government management and urban planning. I maintain close relationships with a very wide range of organizations, from the American Planning Association to emerging tactical economy and Buy Local interests. I am in a unique position to be able to help Directors and staff identify emerging challenges and opportunities and build partnerships with others who may be addressing the same.
- Because of this range of experience, I have learned to think critically about the effectiveness and impact of conventional and new approaches, and have worked with communities in many states to sort through and select appropriate responses to economic issues. This sorting and analyzing skill should be of value to the Directors as they face future decisions.
- Because I have written so much about my perceptions of economic development issues over the past few years, I am aware of a heightened responsibility to make sure that my statements and actions in real life are consistent with the assertions I have made in public. For this reason, the Directors can be confident that I will participate actively, probe issues in a direct but sensitive manner, and play an active role in helping the Directors make sound decisions. I do not have a reputation for being a passive participant.
- What do you believe are the most important challenges/opportunities facing IEDC today and how do you plan to assist IEDC to address the challenges and/or capitalize on the opportunities?
As I noted above, it has been my experience and my conviction that the economic development profession, like most of the other professions that have responsibility for managing the future of communities, is currently facing a strong suit of factors that will require significant change in the approaches and methods that professionals use. Not making these changes appears from my perspective to risk losing relevance to other professions and approaches that are attempting to address the same fundamental issues that economic development is intended to address. In many cases, these approaches have had their genesis in frustration over perceived lack of impact resulting from conventional economic development approaches. As a result, it appears to me that IEDC faces the following opportunities:
- Building improved relationships with other community profession organizations, including the APA, Main Street, local goods and services interests and others, will help strengthen IEDC’s ability to access new effective ideas and broaden its organizational reach. There have been several collaborations of this type that I am aware of, but the opportunity exists for much more effective collaboration. I can use my broad national and international relationships to help enable that.
- I think that the organization is going to need to increase its visibility in the broader universe of community professions. The relative lack of awareness of IEDC that I have encountered among people doing work that intersects economic development nationwide has been a surprise to me, and it appears that there is a perception that IEDC only addresses a very narrow range of economic development practices that may be increasingly out of step with what other types of community professionals are doing on the ground to impact economic issues. Again, my relationships with these professionals should help understand and build awareness of IEDC’ potential connections.
- Because of the above, it appears to me that the IEDC training manuals and the CEcD certification process are due for close evaluation and rebooting. Between materials that are frequently acknowledged to be out of date and inconsistent training quality (due in part to the disconnect between the materials and practice), significant improvements appear to be necessary to maintain the organization’s relevance, particularly in the face of other organizations that are providing certifications. Additionally, the very low pass rates that typically follow exam adminstrations, and my own experience grading all parts of the exam, indicate to me that the content and structure of the examinations need to be evaluated. As an ex-teacher, I’m very aware that a flawed test results in an inaccurate measure of whether a person has learned the necessary content, and my understanding anecdotally has been that frustrating experiences with the CEcD exam may be pushing some potential members away from both the CEcD and IEDC in favor or other professional organizations. From my perspective, this would appear to be an issue that the organization may need to evaluate to protect its own relevancy, if nothing else.