This presentation was given to several organizations this fall, and it was designed to highlight the need for a fundamental shift in thinking about economic development initiatives — shifting from a linear, incentives-driven, mechanical approach to instead focusing economic development efforts on strengthening a community’s small business ecosystem. This presentation was designed to introducing a paradigm shift, so it’s not a how-to manual, more like an introductory chapter. But if you are frustrated with the lack of meaningful impact that your community’s economic development strategies seem to be having, this presentation might help you frame and articulate a different way of doing it.
If you are really diehard (or hard up for entertainment), you can also watch one of the versions of this presentation here. I did cut off a few slides from the end after giving this presentation because I felt like it was getting redundant, so the video is a little different from the annotated presentation. But either one will give you the basics.